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Digital marketing offers advanced targeting and personalization options
Making web marketing a part of your business strategy gives you access to a range of advanced targeting and personalization options. In terms of traditional marketing, which is broad, digital marketing cannot compete with what it can offer you.
For example, with online marketing, you can use targeting options such as:
- Age
- Location
- Interest
- Marital status
- Hobby
- Instrument
And more
These targeting options can help you maximize other benefits of digital marketing, such as its cost-effectiveness. If you run a PPC campaign, for example, you can use targeting options like location and device to focus your ads on users who are most likely to convert, such as visiting your brick-and-mortar store.
Online marketing also makes it possible to personalize content with information like the following:
- Name
- Interest
- Purchasing behavior
Creating a personalized experience for users, whether through your email marketing campaign or website, can lead to better marketing results. An email that recommends a product based on a customer's past purchase behavior, for example, another sale and may even make a verbal recommendation.
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