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How is digital marketing different from traditional marketing?

 

How is digital marketing different from traditional marketing?


The difference between traditional marketing and digital marketing is simple.Traditional marketing uses offline channels, while digital marketing uses digital channels. A traditional marketing campaign may use, for example, billboards, print ads, and mailers, while a digital marketing campaign may use social media, blog posts, and email to promote the business and its offers. In recent years, the line between "traditional marketing" and "digital marketing" has become blurred as even traditional channels such as billboards, TV commercials and live mail have become a digital element to them.


Why is digital marketing important?

For companies today, digital marketing is important because it offers:

    • Multiple online marketing strategies
    • Affordable marketing solutions
    • Balanced competitive field
    • Advanced targeting and personalization options
    • Accurate campaign tracking and measurement
    • Continuous campaign performance feedback

You can learn more about the benefits of digital marketing below.



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