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Search Engine Optimization (SEO)
The goal of SEO is to give a business a higher position in Google search results, ultimately increasing search engine traffic to the business website. To accomplish this, SEO marketers research the words and phrases consumers use to search for information online and use those words in their own content. According to the leading SEO software company Moz's "Preliminary Guidelines for SEO", SEO includes many elements ranging from the wording of your web page to how your website is structured to the way other sites link to you on the web. According to Salary.com, an SEO expert can earn around $ 70,058.
so, what are some things that can improve the SEO of a site? It is important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its current algorithms. With that in mind, here are some important things for SEO strategists and marketers in general about how SEO works in SEO from Moz's Beginners Guide:
Content Indexing - It is important to allow search engines to explicitly "read" what your site content is, doing things like adding alt text for images and text transcripts for video and audio content.
Good link structure - It is important that search engines can "crawl" your site structure to easily find all the content on your site. There are many things that an SEO expert can do to make accurate links, URLs, and sitemaps the most accessible to site crawlers.
Keywords and keyword targeting - the proper placement of your keywords - that is, the search terms for which you want to find your site - your content and headlines are one of the basic building blocks of SEO. It's no longer a good idea to "stuff" your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in titles and a few times in crawl-enabled page content is now considered a better practice and will make pages better in search results.
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